We’ve been talking lately about how to boost your business marketing with Instagram. Unlike what lots of people still believe, Instagram isn’t only a fun app where one can post food, holiday and family pics.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are several people out there who promise to grow your Instagram followers by the thousands, but beware. Most of them use fake accounts developed by bots to inflate your numbers.
These kind of followers have zero value. In fact, they are able to even be dangerous, attempting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these bad bots take into account 28.9 per cent of bots on Instagram.
The simplest way to build your Instagram followers is by being authentic to your brand as well as your audience.
Here are 3 tips to help you to get real Instagram followers:
Tell a tale with Hashtags
It’s great to use your business name as a hashtag, nevertheless, you have to think beyond that.
To be able to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You need to start a conversation if you are sharing posts for things like:
A good example of a brandname would you this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage visitors to gather and share their chips, and to use the hashtag when they share photos of their meetups.
Through the use of engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build up followers on Instagram.
Instagram is about photos, so many people think about the caption being an afterthought.
Don’t neglect the image caption! You will generate engagement and promote sharing through the use of descriptive words which will engage, inspire and entertain your followers.
Here are some suggestions to help you build up followers on Instagram together with your posts:
Use questions in your caption. Write your question at the beginning of the post so that people see it first.
Get personal with your post. Tell a tale about yourself, or how your product helped or inspired another person.
Ask visitors to tag others. Asking visitors to tag three of their close friends or tagging someone they’re grateful for brings other potential followers in to the equation.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals around the globe.
Remember in terms of using Instagram posts to get followers, it’s about being authentic. Don’t use questions atlanta divorce attorneys single post or tell an individual story that isn’t genuine.
One of the best methods to build your Instagram followers would be to become familiar with your neighbours!
buy 100000 Instagram followers Whether you’re creating Instagram ads or want to promote your event in a particular area, you can see what’s happening near you by visiting the search page and clicking on the Places tab.
Type in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the individual if you like what you see. Hopefully, this is the start of an organic interaction.
For example, if you offer life coaching services, you can type in your location accompanied by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.
Similarly, for those who have a physical location that folks have checked into on Instagram, comment on those posters’ pictures to ensure they’re alert to your Instagram presence, and follow them.
These are among the best ways to build Instagram followers the right way: no bots, no shortcuts, just tried and true ways to engage with your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the insufficient knowledge, skill and support had a need to create their online business presence.